Rice snacks with lots of umami-rich powder. The powder, made of amino acids and other substances, is called 'magic powder' or 'happy powder' because it causes an unstoppable taste.
 
Ingredients
Non-glutinous rice(American, Japan), vegetable oil, sugar, starch, glutinous rice flour(Thai), hydrolyzed protein, salt, powdered fat and oil, yeast powder/modified starch, seasoning (amino acids), vegetable lecithin(partly contains soybeans)